Jade's Marketing Blog

                 I came across an interesting article while looking through some marketing websites. It was about Jack in the Box launching a choose-your-own-adventure video game inside their mobile app called DealQuest: Revenge of the Munchies . It’s a unique way to blend fast food, marketing, and gaming all into one. I love when brands get creative, and this stood out to me because I’ve always liked video games and creative storytelling. It wasn’t just about selling food, but about building an actual experience around the brand. You can read the article here: https://www.marketingdive.com/news/jack-in-the-box-ai-powered-in-app-game-deliver-value/761621/ In the game, users team up with Jack in an apocalyptic world to defeat “AI Munchie Meals,” which are food items from their menu turned into enemies. It’s a choose-your-own-adventure type of game where you unlock in-app food deals as you play. The rewards start off small (like free fri...

     My name is Jade! I am 18 years old and a freshman here at Linn Benton Community College. I’m majoring in business administration because I wasn’t sure what I wanted to do after high school. I chose this major because I enjoyed my high school business classes and wanted a flexible path for the future. I figured business covered many bases. For now, my goal is to pass all of my classes while balancing work and relationships at the same time. I’m especially interested in learning about how to effectively market my art online.  One of my main interests is collecting and customizing dolls, especially Monster High dolls, though I do have a few from other brands and lines too. If you’re not familiar with it, customizing dolls involves removing the factory paint and repainting them, taking out their original hair and adding new hair with a needle, and/or making new clothes for them. I’ve loved dolls and art ever since I was little, but I could never find a medium I real...